Latest Posts

What is Sponsored Content?

巨鲸主管A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

How to (Re)Build a Creative Agency Today: 4 Key Principles

Hi, Welcome Welcome back Esther Cohen September 25, 2020 If you’re thinking about starting an agency, you need to build strong foundations. Follow these four principles to build a future-ready agency. The year is 1990. You’ve decided to go into the creative business. You want to make video ads for brands. TV is the future, … Continue reading How to (Re)Build a Creative Agency Today: 4 Key Principles

Stop forcing your B2B marketing org structure on your buyer’s journey

Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey

10 Blogging Best Practices for 2020 to Help You Hit Your Traffic Goals

Erika Giles September 25, 2020 In the world of digital marketing, blogging goes beyond “putting pen to paper.” When blogging for your business or your client’s business, it’s important to keep optimization at the forefront of your efforts. But how exactly do you make your posts SEO friendly so that you can get your blogs … Continue reading 10 Blogging Best Practices for 2020 to Help You Hit Your Traffic Goals

The Pillars of a Great Referral Program For Your Business

Clate Mask September 25, 2020 One of the best gifts of being an entrepreneur isn’t just expanding your business, but expanding your business organically with loyal brand ambassadors who are willing to inform everyone about your amazing products and services, drumming up more business by word-of-mouth. A great way to generate leads is through a … Continue reading The Pillars of a Great Referral Program For Your Business

Everything You Need to Know about AMP in 2020

Aleh Barysevich September 24, 2020 Accelerated Mobile Pages (AMP) is a controversial technology. On the one hand, according to its own website, it’s a way to create user-first websites and ads. On the other, concerns about privacy and Google’s monopolistic tendencies abound. With AMP no longer a requirement for the “Top Stories” SERP feature, there … Continue reading Everything You Need to Know about AMP in 2020

B2B Digital Marketing Trends – Why Programmatic Email Monetization Leads the Way in 2021

Ioana Dulcu September 24, 2020 2021 holds a lot of promise for B2B marketers who leverage the best digital trends to their advantage. Read this post to learn why and how programmatic email monetization can help. B2B marketers look to the final months of 2020 and the coming new year to help them move beyond … Continue reading B2B Digital Marketing Trends – Why Programmatic Email Monetization Leads the Way in 2021

Strategic Email Marketing for Administrative Services Businesses

Leslie Finlay September 24, 2020 A common thread through just about every industry is the effectiveness of email marketing. When used right, email marketing for administrative services can directly engage your audience and even help you get more out of the rest of your marketing efforts too. Email is an effective, low-investment way to market … Continue reading Strategic Email Marketing for Administrative Services Businesses

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